Best practices for your retreat center listing

Modified on Tue, Oct 20 at 8:12 PM

Use this guide to set up your Retreat Finder listing or improve the one you have.

  • Ensure the top 5 things are complete, as that is the minimum we need to publish your listing.
  • Work through the field-by-field section. It follows the listing form in order.



TABLE OF CONTENTS


Top 5 things to complete

These make the biggest difference to how your listing looks and how easily people find it.

1. Lead with your best photo
Your main photo appears in search results, and your first 7 photos sit at the top of your listing.

  • Use a bright exterior or "hero" shot as your main image
  • Follow it with rooms, food, activities, and guests.
  • Avoid using your logo, a dark interior, or a close-up as the main image


2. Write a summary that says what and where

You have 250 characters. Your summary shows under your name in search results and can help Google understand your listing.

  • Say what you are, where you are, and what makes you different
  • Include "retreat center in [your city]"
  • Skip the welcome line and get straight to the point

Example: "Moonberry Grove is a wellness retreat center in Hood River, Oregon, with a 30-person yoga hall, private cabins, and vegetarian meals. Ideal for groups of 10 to 30."


3. Be specific in your description

Guests want facts. "Our hall seats 30, and we provide mats, bolsters, and a sound system," tells them far more than "a magical space where transformation happens."


Start with the six core sections under Writing your description.


4. Tick every checkbox that applies

Your checkboxes for rooms, meals, environment, activities, and amenities show on your listing, so people can see at a glance what you offer. Tick every option that applies to your center.



5. Get your location and address right

  • Mention your location in your summary, one description header, and your SEO fields
  • Make sure your address matches your Google Business Profile exactly. This pulls your top 5 Google Reviews onto your listing, and a small typo can break it.


How to write a good description

This is where you tell your story and give guests the details they need to choose you. Fill in what applies and skip what doesn't.



Formatting tips
• Use H2 headers for main sections and H3 for subsections • Word headers clearly, since search engines use them to understand your content • Put your location in one header, like "Retreat Center in Hood River" • Pasting from Word? Select this option to keep your formatting clean:




Core sections
Start with these.

Section
What to include
About Your Center
Your philosophy or wellness approach, a notable facilitator, or a feature guests won't find elsewhere.
Location, setting, and getting there
City, region, country, what surrounds you, nearby landmarks, closest airport, and transport options
Meet your hosts
Names, roles, experience, and areas of expertise of the people behind your center or retreats
Accommodations
Room types, number of rooms, and how many guests each room sleeps
What's included and what isn't
Included: accommodation, meals, activities, transfers, equipment. Not included: flights, transport, travel insurance, certain meals, tips
Who it's best for
Solo travelers, couples, yoga groups, corporate teams. Use the terms people search for, like "corporate retreat center"


Optional sections

Add any that apply.


Section
What to include
Activities and experiencesWhat guests can do on-site and nearby: yoga, hiking, meditation, breathwork, cultural visits, treatments
AmenitiesPools, spas, saunas, Wi-Fi, gardens, dining areas, treatment rooms, meeting spaces
Event venue and capacityYour meeting and event spaces and maximum capacity, if you host groups or rent your venue
Nearby excursionsReal places by name, like a specific town, trail, or landmark. "Local attractions" won't help anyone find you
Seasons and practical tipsBest months to visit, weather, travel routes, accessibility features, what to bring
FAQ for retreat leadersGroup size limits, booking lead time, what's provided, and what they need to bring
FAQ for retreat seekersWhat to pack, dietary options, and what a typical day looks like


TIP: Write each FAQ question the way someone would type it into a search bar.


End with a call to action
Finish with a link to book or find out more, so people know their next step.

Sample: More information or booking: https://example.com/retreat-booking


What to put in each field in the listing editor

This follows the listing form from top to bottom.

Getting started


1. Click Sign In on the Retreat Finder homepage.




2. Click Add Listing under Listing Premium



3. Work through the form using this guide.


Retreat center title




Use your center's real name, ideally exactly as it appears on your Google Business Profile and Google Maps. Leave out keywords and taglines. Those go in the SEO fields.


Summary description


See quick win #2. The SEO description further down is written specifically for Google, so fill in both.


Search keywords (up to 20)




These help your listing show up in Retreat Finder's own search.

  • Use terms that describe what you actually offer, like "vegetarian meals" or "sound healing"
  • Specific terms work better than broad ones like "retreat" or "relaxation"

Contact information

Accurate details make it easy for people to reach you, and some of these fields power features on your listing.

Field
Notes
EmailYour reservations or sales inbox. Inquiry notifications are sent here.
Website URL Your homepage or booking page
PhoneInclude your country code. This is shown publicly.
AddressMust match your Google Business Profile exactly. This pulls your top 5 Google Reviews onto your listing.



Instant messaging

Where messaging links appear


Add Facebook Messenger or WhatsApp so seekers and retreat leaders can message you directly with questions.


Social networks
Where social media links appear


Add Instagram, Facebook, and any other platforms you're active on, so people can get a fuller picture of your center.


Checkboxes

These show on your listing. Tick every option that applies, not just the closest match.

Checkbox list
Why it matters
AccommodationsShows every room type you offer
MealsRetreat leaders booking groups with mixed dietary needs, check this closely.
EnvironmentDescribes the landscape and setting around you
ActivitiesFor example, Yoga Classes, Massage / Bodywork, or Hiking. Often, the deciding factor between centers.
AmenitiesFor example Wheelchair Access, Pet Friendly, or Free Parking. Lets guests check practical needs like accessibility, children, pets, and Wi-Fi.
Retreat space typesHelps retreat leaders see whether your venue suits the format they need



Venue capacity

List each event space, how many people it holds, and what it suits. This helps retreat leaders see quickly whether you fit their group.

  • Main Retreat Hall: up to 30 people, for workshops, yoga, and group sessions
  • Outdoor Pavilion: up to 50 people, for larger gatherings and activities
  • Small Meeting Room: up to 10 people, for meetings and small groups


Spec
Requirement
Size
1024 x 768 px
Format
JPG, GIF, or PNG
Max file size
5 MB








Your main image appears in search results, so use your strongest photo, usually an exterior or hero shot. Your first 7 photos appear at the top of your listing.

Aim to cover:

  • Exterior: a full view of your center
  • Natural surroundings: the beauty of your location
  • Common areas: where guests gather
  • Accommodations: guest rooms
  • Food: your meals and dining
  • Activities: what guests do while they're with you
  • Service: your personal touches and hospitality
  • Guests: real people enjoying their stay


TIPS: 
• Use our Canva template to size and crop photos correctly
• Drag and drop to reorder photos anytime • Click Save before closing the page


Photo alt text

Alt text is a short description of a photo. It helps search engines understand your images and helps guests who use screen readers.

  1. Click the pencil icon on a photo in your gallery
  2. In Alt Text (For Screen Readers and SEO), describe what's in the photo
  3. Keep it under 100 characters, and include your center name or location where it fits
  4. Click Save

Example: "Guests doing morning yoga on the deck at Moonberry Grove, Hood River"

Only describe what's actually in the photo. Don't add unrelated keywords.




Use a square icon or a stacked version of your logo. Your name already appears next to it, so a wide logo with text looks cluttered.


Spec
Requirement
Size
250 x 250 px
Format
JPG, GIF, or PNG (no animated GIFs)
Max file size
5 MB



Video

Where your video appears



Video builds trust faster than photos. Choose one that shows your center's philosophy and what it feels like to be there.


To add it: open your video on YouTube or Vimeo, click Share, copy the link, and paste it into the video field. For a private Vimeo video, log in first.

Before you add it:

  • Check the privacy settings to allow it to play on other sites, or it won't show on your listing
  • Give it a specific title and description on YouTube or Vimeo, like "Wellness Retreat Center in Oregon," so it's easier to find in search

SEO fields

These control how your listing appears on Google, separate from Retreat Finder's own search. They help you reach people who aren't browsing Retreat Finder yet.

SEO title: your name, retreat type, and location, with the most important words first.

  • Moonberry Grove Retreat | Wellness Retreat Center in Oregon
  • Pathway Retreats | 5-Day Breathwork Retreat in Bali


URL slug: lowercase words separated by hyphens, with your name, retreat type, and location.

  • moonberry-grove-wellness-retreat-oregon


SEO keywords: up to 10 phrases people would type into Google, separated by commas.

  • wellness retreat Oregon, yoga retreat Oregon, retreat center Oregon, group retreat venue


SEO description: what you offer, where you are, and who it's for. You have 250 characters, but Google usually shows about 155, so put the key point first. You can check your count at wordcounter.net.

  • Moonberry Grove is a wellness retreat center in Oregon hosting yoga retreats, workshops, and group programs.

Before you publish

Quick wins

  • Your strongest photo is the main image
  • Summary says what you are, where you are, and what makes you different
  • Description is specific and covers the six core sections
  • Every checkbox that applies is ticked
  • Location is in your summary, a description header, and your SEO fields
  • Address matches your Google Business Profile exactly


Everything else

  • Description uses H2 and H3 headers and ends with a booking link

  • Gallery covers exterior, surroundings, rooms, food, activities, and guests

  • Every photo has alt text

  • Logo is square or stacked, not a wide text logo

  • Search keywords describe what you actually offer

  • Email and phone number (with country code) are correct

  • Messaging and social links are added and working

  • Venue spaces and capacities are listed

  • Video plays on your listing

  • SEO title, URL, keywords, and description are filled in

  • After publishing, your Google Reviews are showing on your listing

Need help with your listing? Contact our team to learn about our done-for-you listing service.





Have more questions? Submit a new ticket.



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